Acting with Pride

A guide supporting businesses to engage authentically with Prides around the world

More businesses engage with Pride events each year to show support for LGBTQ+ communities – how can you ensure your support is impactful year-round?

This guide explores the role of businesses in supporting the delivery of Pride events and enabling Pride movements to develop in new places. It encourages businesses to make their engagement with Pride a year-round effort, through partnerships with LGBTQ+ organisations, strategic planning, and learning from other companies.

The guide shares best practice from businesses who have worked hard to ensure that their presence at Pride is authentic, appropriate, and beneficial to LGBTQ+ communities. It also shares insights from some of the LGBTQ+ organisations around the world which run Pride events, about the importance of Pride in their communities and the most impactful ways that businesses can support them.